RIDEKLEEN
MMG
MMG
Transforming Mobile Car Care with Cloud Modernization A Journey Toward Innovation
Revolutionizing Horse Show Management with Digital Innovation
Revolutionizing Horse Show Management with Digital Innovation
MMG
Revolutionizing Horse Show Management with Digital Innovation
Revolutionizing Horse Show Management with Digital Innovation
MMG
INDUSTRY
Equestrian
Event Management
ENGAGEMENT TYPE
End-to-End Digital Modernization
Product Launch
STAGE
Series A
A Journey Toward Innovation
MMG has long been a pillar in the U.S. equestrian world, producing some of the nation’s most celebrated horse shows. From single-day events to weeks-long international competitions, MMG has delivered everything necessary for successful shows. Yet, behind the scenes, the company faced the universal challenge of growing complexity – a web of paper forms, checks, and manual workflows that demanded significant human effort and left little room for efficiency or innovation.
Recognizing the opportunity to modernize, MMG partnered with WeKan to reimagine the horse show experience. The result was Stallershows, a web and mobile platform that brought the entire equestrian ecosystem online – a first-of-its-kind solution connecting operators, participants, and suppliers, all while streamlining operations and creating new opportunities for revenue.
Understanding the Industry
The horse show market was ripe for transformation. Existing management solutions were outdated, siloed, and inefficient, forcing MMG to rely on paper-based systems that limited scalability and visibility. Daily operations required immense human capital, and key processes like ordering hay, billing, or tracking entries were inconsistent and error-prone.
The Challenge
MMG needed a system that could centralize operations, standardize processes, and provide a seamless experience for riders, trainers, and horse owners. Without it, the company risked lost revenue, operational inefficiencies, and a subpar experience for participants.
The Approach – Listening, Learning, Building
WeKan began with in-depth work sessions to immerse ourselves in MMG’s world, understanding the unique rhythms of horse shows and the needs of every stakeholder. Over a full month, we:
Analyzed existing tools and workflows.
Interviewed over 30 key staff members.
Mapped operations to uncover bottlenecks and areas for automation.
With this deep insight, we translated MMG’s operations into a product vision – an integrated web and mobile platform capable of managing the entire horse show journey digitally. From entries and stabling to billing, supply orders, and results management, every interaction was designed to reduce friction and enhance the participant experience.
The Solution – Stallershows
Stallershows transformed MMG’s operations into a cohesive, intuitive digital experience:
Show Entry: Riders and trainers could now enter events online quickly and accurately.
Stabling: Assignment and management of stalls became streamlined, reducing errors and delays.
Billing & Payments: Centralized and automated, freeing staff from manual reconciliation.
Feed & Bedding Supply: Integration simplified ordering and delivery, ensuring no horse was left without essential care.
Results Management: Real-time tracking and reporting kept everyone informed and engaged.
Delivered at cost, the platform was developed in under a year by a team of seven for less than $200,000 – a remarkable achievement for an enterprise-grade solution.
Outcomes
Cost Savings
MMG slashed operational costs, particularly for stabling and staffing during events. Centralized systems reduced back-office needs by 50-75%, generating approximately $350K in annual savings.
New Revenue Streams
Stallershows became more than a tool – it was a new business vertical. MMG monetized online entries, stabling, advertising, vendor commissions, VIP event tables, and software licensing, creating roughly $1.5M in new annual revenue.
Operational Efficiency
With all entries, stabling, and registrations managed digitally, the workload on staff decreased dramatically. Event preparation became smoother, and office congestion during shows was minimized.
A One-Stop Participant Experience
Participants now enjoy the ease of managing entries, stabling, rounds of competition, results, supply orders, and payments from a single web or mobile portal. They can split bills, track their horses, and focus on competing rather than paperwork.
Impact
Stallershows has woven digital efficiency into the fabric of MMG’s operations. By reducing reliance on manual processes, empowering participants, and creating new business opportunities, MMG is now not just a leading event operator, but a pioneer in modern equestrian management. The company has positioned itself for sustainable growth, elevated experiences, and a future where technology and tradition harmonize seamlessly.
Ready to build?
© Wekan Enterprise Solutions · All rights reserved · 14 NE 1st avenue, Miami 33132 FL
ENGAGEMENT TYPE
End-to-End Digital Modernization
Product Launch
STAGE
Series A
INDUSTRY
Equestrian
Event Management
A Journey Toward Innovation
MMG has long been a pillar in the U.S. equestrian world, producing some of the nation’s most celebrated horse shows. From single-day events to weeks-long international competitions, MMG has delivered everything necessary for successful shows. Yet, behind the scenes, the company faced the universal challenge of growing complexity – a web of paper forms, checks, and manual workflows that demanded significant human effort and left little room for efficiency or innovation.
Recognizing the opportunity to modernize, MMG partnered with WeKan to reimagine the horse show experience. The result was Stallershows, a web and mobile platform that brought the entire equestrian ecosystem online – a first-of-its-kind solution connecting operators, participants, and suppliers, all while streamlining operations and creating new opportunities for revenue.
Understanding the Industry
The horse show market was ripe for transformation. Existing management solutions were outdated, siloed, and inefficient, forcing MMG to rely on paper-based systems that limited scalability and visibility. Daily operations required immense human capital, and key processes like ordering hay, billing, or tracking entries were inconsistent and error-prone.
The Challenge
MMG needed a system that could centralize operations, standardize processes, and provide a seamless experience for riders, trainers, and horse owners. Without it, the company risked lost revenue, operational inefficiencies, and a subpar experience for participants.
The Approach – Listening, Learning, Building
WeKan began with in-depth work sessions to immerse ourselves in MMG’s world, understanding the unique rhythms of horse shows and the needs of every stakeholder. Over a full month, we:
The Solution – Stallershows
Stallershows transformed MMG’s operations into a cohesive, intuitive digital experience:
Analyzed existing tools and workflows.
Interviewed over 30 key staff members.
Mapped operations to uncover bottlenecks and areas for automation.
With this deep insight, we translated MMG’s operations into a product vision – an integrated web and mobile platform capable of managing the entire horse show journey digitally. From entries and stabling to billing, supply orders, and results management, every interaction was designed to reduce friction and enhance the participant experience.
Delivered at cost, the platform was developed in under a year by a team of seven for less than $200,000 – a remarkable achievement for an enterprise-grade solution.
Show Entry: Riders and trainers could now enter events online quickly and accurately.
Stabling: Assignment and management of stalls became streamlined, reducing errors and delays.
Billing & Payments: Centralized and automated, freeing staff from manual reconciliation.
Feed & Bedding Supply: Integration simplified ordering and delivery, ensuring no horse was left without essential care.
Results Management: Real-time tracking and reporting kept everyone informed and engaged.
Outcomes
Cost Savings
MMG slashed operational costs, particularly for stabling and staffing during events. Centralized systems reduced back-office needs by 50-75%, generating approximately $350K in annual savings.
New Revenue Streams
Stallershows became more than a tool – it was a new business vertical. MMG monetized online entries, stabling, advertising, vendor commissions, VIP event tables, and software licensing, creating roughly $1.5M in new annual revenue.
Operational Efficiency
With all entries, stabling, and registrations managed digitally, the workload on staff decreased dramatically. Event preparation became smoother, and office congestion during shows was minimized.
A One-Stop Participant Experience
Participants now enjoy the ease of managing entries, stabling, rounds of competition, results, supply orders, and payments from a single web or mobile portal. They can split bills, track their horses, and focus on competing rather than paperwork.
Impact
Stallershows has woven digital efficiency into the fabric of MMG’s operations. By reducing reliance on manual processes, empowering participants, and creating new business opportunities, MMG is now not just a leading event operator, but a pioneer in modern equestrian management. The company has positioned itself for sustainable growth, elevated experiences, and a future where technology and tradition harmonize seamlessly.
Ready to build?
Ready to build?
© Wekan Enterprise Solutions · All rights reserved · 14 NE 1st avenue, Miami 33132 FL
© Wekan Enterprise Solutions · All rights reserved · 14 NE 1st avenue, Miami 33132 FL